Coach is an American company, created in 1941, and its headquarters lies in New York. Its founder was Lew Frankfort, the president and creative director was Reed Krakoff. The products includes lady’s purses, men’s bag, luggage, business bags, purses, coat, glasses, gloves, scarf, perfume, jewelry, watches, shoes, office furniture. Its total market value was nearly $18 billion (by the end of 2006), and its development strategy is to let the middle class afford to buy cheap prices luxuries. In 2007, Coach got enterprise honor in the second place of the classic leather brand among 5o ones. Coach, with its concise and durable characteristic style wins the love of consumers. And the softball has the reputation that the more you use the better it is. Miles Caha, who watched the baseball game, was surprised that the softball gloves having the character of soft smooth. So, he went tried to deal leather in special processing, which can make it softer, not easy to fade. And it is easy to clean, just sweep it with the wet cloth, you can keep the leather perfect and looks like a new one. Therefore, it was welcomed by customers the moment it appeared.
Coach is one of the leather brands which own the longest and most successful popular market. Coach bag represents the most innovative style and traditional skills of American fashion. Coach’s durable quality and exquisite craft have a good reputation in the female consumers. Coach fuses the innovation of modern American fashion sense of touch and attitude design concept. Coach insists on every product to achieve the highest level of technology, size, shape, pockets with all that is through careful design. Coach products all adopt double sew stitches skill, choosing product label design adornment and traditional manually done technology for each piece. Coach leather processing has good traditions. Coach accords to the simple sense, toughness, characteristics and texture of the best choose pure heart leather. Repeated severe test ensures the function and durability leather standard. Now, Coach has been using different materials and fabric, but Coach’s traditional hand dyed leather is still indispensable element. Therefore, Coach in the United States market takes a stability of leading role, and at the same time, it is positive to expand the international market business and attract overseas consumers. At present, Coach has set up a file in over 20 countries, and gradually fulfilled the global development strategy. Although Coach has so many series, the Coach Card bags are still the classic style.
