Wednesday, January 18, 2012

Burberry smashes forecasts after flaunting it at Fashion Week

 Luxury goods firm Burberry followed up its successful return to London Fashion Week today by posting sales figures at the top end of expectations.
The group's shares rose by more than 3 per cent after it reported a positive response from shoppers to its autumn and winter collection, with handbags and casual outerwear particularly popular.
Like-for-like sales in its stores rose by 5 per cent in the quarter to September 30, compared with the flat performance seen in the first quarter.
Emma Watson, Gwyneth Paltrow and Mario Testino watch the Burberry Prorsum Spring/Summer 2010 Show
 , Gwyneth Paltrow and Mario Testino watch the Burberry Prorsum Spring/Summer 2010 Show at London Fashion Week
 

The UK was again one of the company's best performing markets as visitors to London took advantage of the weak pound.

Burberry, which was founded in 1856, received praise from commentators last month after the fashion house returned to the catwalk at London Fashion Week.

After shrugging off its links with 'chav' culture in the UK in recent years, the brand has regained its upmarket reputation.

Evolution Securities analyst Dennis Weber said: 'Today's statement confirms our view that the Burberry brand is likely to continue to outperform the rest of the luxury sector in the current difficult environment.'