Classic beauty Emma Watson swaps her Hogwarts scarf for Burberry check

Well, it’s nicer than her Hogwarts uniform.
After weeks of speculation, Emma Watson was today unveiled as the face of Burberry.
Photographed by Mario Testino, Watson looks extremely grown up in trench coats from the autumn/winter collection.
Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has landed.

Top draw:  has landed a rumoured six-figure contract to be the face of fashion house Burberry in its new ad campaign

And it's predicted the prestigious contract will boost her estimated £8million fortune by six figures.
Shot by Mario Testino in Westminster, close to Burberry's headquarters at Horseferry House, the images capture Watson in a collection inspired by Virginia Woolf and the Bloomsbury set.

 

Burberry’s creative director Christopher Bailey told The Evening Standard: 'Having known and admired the lovely  for quite some time, she was the obvious choice for this campaign.

Who's afraid of  : Burberry's creative director Christopher Bailey said she is a classic beauty

'Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.'
He added: 'I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.'

Watson first appeared as Hermione Granger alongside Daniel Radcliffe and Rupert Grint in Harry Potter And The Philosopher's Stone in 2001.

The sixth film Harry Potter And The Half-Blood Prince is released on 15 July.

Cool Brit chick: The cool styling of the Testino shoot saw Emma adopt a grown-up style and pose with male models