Being the first major high-end brand to sign Emma Watson and Rosie Huntington-Whiteley, it seems Burberry have a knack for spotting the next big thing.
And now that the British label has unveiled the new campaign for Burberry Prosurm - starring Eddie Redmayne - it will only be a matter of time before the rising star becomes a household name.
The My Week With Marilyn actor was cast alongside model Cara Delevingne for the images shot by Mario Testino.
Check it out: The new Burberry campaign stars Eddie Redmayne and Cara Delevingne
And it isn't the first time the actor has worked with Burberry. He also posed for the brand in 2008.
The full campaign will officially launch across in the first week of January.
Meanwhile, Eddie, 29, will be filming a large scale film production of Les Miserables and model Cara is set to star in Anna Karenina, currently in production.
The pair model the Spring Summer 2012 collection for the Burbery Prorsum collection
Eddie stars alongside Emma Watson, the former face of Burberry, in My Week with Marilyn
Eddie, who also studied at Eton, won the part of Colin Clark in My Week with Marilyn by virtue of his personal life.
Producer David Parfitt said: 'It's a devilishly tricky part to find the right person because Colin went to Eton, studied at Oxford and flew for the RAF.'
Luckily it was a case of art imitating life for the Cambridge graduate, who also studied at Eton.
Eddie said: 'I am a huge fan of (chief creative officer) Christopher Bailey.
'He is a brilliant designer and a brilliant man.
'The fashion world can be a tad intimidating but Christopher remains a kind, grounded gem of a man.
'I have worked with Burberry before and its always a fantastic experience.
'Christopher wanted something playful from the shoot and so Cara and I had a genius couple of days fooling around.
'Hopefully the enjoyment we had is reflected in the campaign.
