She may not be the face of Burberry anymore, but Emma Watson showed her loyalty to them remains last night by stepping out in the luxury label
The Harry Potter star looked gorgeous in a new take on the brand's iconic trench coat.
The 20-year-old attended a pre-BAFTA Awards party thrown by movie mogul Harvey Weinstein at Almada bar and restaurant in Mayfair wearing a £1,700 Burberry Prorsum trench coat with eye-catching leather sleeves.
The party was in honour of Colin Firth and The King's Speech, the runaway success of this year's awards season, which The Weinstein Company produced.
The party continued well into the early hours, with Emma arriving at nearby Mahiki nightclub in the film chief's Rolls Royce.
When they were accosted by eager autograph-hunters in between parties, Weinstein jumped in to chivalrously guide Emma through the crowd.
For Firth and many of his fellow revellers, who included flame-haired Mad Men star Christina Hendricks (in a stunning low-cut floral print silk gown), it was the start of a party-packed weekend in the run-up to Sunday's BAFTA Awards.
Other stars feted at Almada's included Amy Adams, star of The Fighter, Rosamund Pike, Dougray Scott and Claire Forlani, Neve Campbell, new 'It' girl Felicity Jones, Ralph Fiennes and designer Vivienne Westwood.
Ronnie Wood spent the night flirting with a variety of young female delights, but left arm in arm with girlfriend Ana Araujo.
Sam Taylor Wood and Aaron Johnson also took in the heady atmosphere along with Noomi Repace, Elizabeth Mcgovern star of TV hit Downton Abbey, Sally Hawkins, Matthew Freud and wife Elisabeth Murdoch.
Appropriately, theatrical knights Sir Derek Jacobi and Sir Ben Kingsley were in attendance.
Sitting chatting with friends was Ricky Gervais, he was keeping a low profile and didn't insult anyone.
'It's my night off', joked the comic who hosted January's Golden Globe ceremony.
Tom Hooper , director of The King's Speech praised his film's leading man for helping to turn the movie into a global phenomenon.
'We all hail King Colin', Hooper told guests.
During dinner executives from Momentom Picture, the film's UK distributor, revealed that Friday night's ticket sales for the movie had pushed the UK box-office takings to well over the £32 million mark.
Firth said he would be pacing himself at all the BAFTA festivities. 'People don't come up to me and say, 'Oh congratulations' or whatever.
'They just want to know how I'm coping with all the travelling back and forwards from London to Los Angeles and back again,' the actor laughed.
'I am now in the possession of so many cures for jet-lag I could open a chemists.'
Firth, who arrived at the soiree in time for dessert, added: 'But in-between going to awards shows I have to fit in the school run when I'm home in London.
'But that keeps you grounded and I love to do things with my family.'
He and his wife, Livia Giuggioli had their first courses at Cecconi's, where Vogue magazine threw a pre-BAFTA bash.
On Saturday there are several 'happenings' for the stars in town.
Momentum are hosting a brunch at the new hotel Corinthia in Whitehall while Charles Finch will be 'at home' at Mark's Club, the private members' dining club in Mayfair.
On Sunday there are post-BAFTA parties all over town including the Fox and Pathe studios combining to host an after midnight affair at Sketch while Momentum and the Weinstein film company will be in high octane party mode at the new W hotel in central London.
Do you have a story about a celebrity? Call the Daily Mail showbusiness desk on 0207 938 6364 or 0207 938 6683. For U.S. stories, phone 310 642 2317.
The 20-year-old attended a pre-BAFTA Awards party thrown by movie mogul Harvey Weinstein at Almada bar and restaurant in Mayfair wearing a £1,700 Burberry Prorsum trench coat with eye-catching leather sleeves.
Power players: Emma Watson partied until 3am at Mahiki nightclub in a fashion-forward Burberry trench coat after attending Harvey Weinstein's pre-BAFTA bash last night
Stylish: The former face of Burberry was elegant in her £1,700 Burberry Prorsum leather sleeved trench that showed off her slender legs
The party was in honour of Colin Firth and The King's Speech, the runaway success of this year's awards season, which The Weinstein Company produced.
The party continued well into the early hours, with Emma arriving at nearby Mahiki nightclub in the film chief's Rolls Royce.
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For Firth and many of his fellow revellers, who included flame-haired Mad Men star Christina Hendricks (in a stunning low-cut floral print silk gown), it was the start of a party-packed weekend in the run-up to Sunday's BAFTA Awards.
Taken by surprise: Emma Watson is escorted through the crowd by Weinstein outside Mahiki in London
Man of the hour: Colin Firth and wife Livia Giuggioli attended a Vogue pre-BAFTA dinner at Cecconi's before heading over to Almada
Other stars feted at Almada's included Amy Adams, star of The Fighter, Rosamund Pike, Dougray Scott and Claire Forlani, Neve Campbell, new 'It' girl Felicity Jones, Ralph Fiennes and designer Vivienne Westwood.
Ronnie Wood spent the night flirting with a variety of young female delights, but left arm in arm with girlfriend Ana Araujo.
Sam Taylor Wood and Aaron Johnson also took in the heady atmosphere along with Noomi Repace, Elizabeth Mcgovern star of TV hit Downton Abbey, Sally Hawkins, Matthew Freud and wife Elisabeth Murdoch.
Appropriately, theatrical knights Sir Derek Jacobi and Sir Ben Kingsley were in attendance.
Red hot: Flamed haired beauties Christina Hendricks (left) and Amy Adams attended the bash at Almada in Mayfair
Lovely ladies: Rosamund Pike (left) and Cat Deeley were both doing the rounds of pre-BAFTA soirees in London
Sitting chatting with friends was Ricky Gervais, he was keeping a low profile and didn't insult anyone.
'It's my night off', joked the comic who hosted January's Golden Globe ceremony.
Tom Hooper , director of The King's Speech praised his film's leading man for helping to turn the movie into a global phenomenon.
'We all hail King Colin', Hooper told guests.
Giggles: Amy Adams kicked off her heels in the comfort of her car after the party
Cool couples: Dougray Scott and Claire Forlani, and Ronnie Wood and Ana Araujo were affectionate as they left the Weinstein party
During dinner executives from Momentom Picture, the film's UK distributor, revealed that Friday night's ticket sales for the movie had pushed the UK box-office takings to well over the £32 million mark.
Firth said he would be pacing himself at all the BAFTA festivities. 'People don't come up to me and say, 'Oh congratulations' or whatever.
'They just want to know how I'm coping with all the travelling back and forwards from London to Los Angeles and back again,' the actor laughed.
'I am now in the possession of so many cures for jet-lag I could open a chemists.'
'It's my night off': Ricky Gervais, with partner Jane Fallon, was keeping a low profile after his controversial Globes hosting gig
Jetsetters: Mad Men star Hendricks and her husband Geoffrey Arend have been on a flying visit to London and Paris
'But that keeps you grounded and I love to do things with my family.'
He and his wife, Livia Giuggioli had their first courses at Cecconi's, where Vogue magazine threw a pre-BAFTA bash.
On Saturday there are several 'happenings' for the stars in town.
Make way for the Dame: Vivienne Westwood, with husband Andreas Kronthaler. was at her kooky best
On Sunday there are post-BAFTA parties all over town including the Fox and Pathe studios combining to host an after midnight affair at Sketch while Momentum and the Weinstein film company will be in high octane party mode at the new W hotel in central London.
Do you have a story about a celebrity? Call the Daily Mail showbusiness desk on 0207 938 6364 or 0207 938 6683. For U.S. stories, phone 310 642 2317.